Skincare from the Forest Not the Lab
Clean skincare for people who live outdoors. Ten products built around real Hinoki cypress from Japan's Kiso Valley. No synthetic fragrance. Nothing you can't pronounce.
The Hinoki Story
Why Hinoki? Because it works. Japanese cypress has been used in bathing rituals for over a thousand years — it calms skin, fights the bacteria that cause breakouts, and smells like a forest after rain. We source ours from a single valley in the Kiso Mountains, where trees grow for 300 years before a single bottle is filled.
Read the full storyTen products. No synthetic fragrance. No SLS.
Starter Kit
Face Cleanser · Detoxifying Seaweed Body Mask · Body Wash · Shampoo
$148
Face Cleanser
Hinoki · Aloe · Green Tea
$42
Detoxifying Seaweed Body Mask
Seaweed · Jojoba · Juniper
$58
Body Wash
Hinoki · Coconut · Seaweed
$36
Shampoo
Hinoki · Spirulina · Cedar Atlas
$38
Natural Deodorant
Hinoki · Magnesium · Spirulina
$24
Green Tea + Hinoki Face Mask
Hinoki · Matcha · Aloe
$32
Pure Hinoki Essential Oil
Chamaecyparis obtusa (100% pure Hinoki)
$38
Hinoki Dental Gel
Hinoki · Xylitol · Mint
$20
Hinoki Incense Sticks
Japanese Cypress (Hinoki)
$24
Hinoki Bar Soap
Japanese Cypress · Coconut · Shea
$16
From the trail
“I've tried everything. This is the first routine I actually stick with. My skin stopped fighting me.”
Evan M.
Bend, Oregon
“Got the starter kit for my husband. I steal the body wash every single day.”
Susan K.
Bozeman, Montana
“The shampoo smells like the forest after rain. I've never had a product do that.”
Kenji T.
Portland, Oregon
Shop the Collection
Four forest-grounded formulas. One complete routine, from ridge to skin.
Shop the collectionGet the Hinoki Field Guide
A free guide to the ingredient, the valley it comes from, and how to build a routine that survives the trail.