Skincare from the Forest Not the Lab
Kiso Hinoki / Field-tested formulas
Clean skincare for people who live outdoors. Ten products built around real Hinoki cypress from Japan's Kiso Valley. No synthetic fragrance. Nothing you can't pronounce.
Complete system / $14801
Real Kiso Hinoki
02
No synthetic fragrance
03
No SLS
04
Built for daily use
Origin / Nagano, Japan
The Hinoki Story
Why Hinoki? Because it works. Japanese cypress has been used in bathing rituals for over a thousand years — it calms skin, fights the bacteria that cause breakouts, and smells like a forest after rain. We source ours from a single valley in the Kiso Mountains, where trees grow for 300 years before a single bottle is filled.
Read the full storyThe field system
Ten products. No shortcuts.
00 / Complete routine
Starter Kit
Face Cleanser · Detoxifying Seaweed Body Mask · Body Wash · Shampoo
$148
01 / 120ml
Face Cleanser
Hinoki · Aloe · Green Tea
$42
02 / 60ml
Detoxifying Seaweed Body Mask
Seaweed · Jojoba · Juniper
$58
03 / 250ml
Body Wash
Hinoki · Coconut · Seaweed
$36
04 / 250ml
Shampoo
Hinoki · Spirulina · Cedar Atlas
$38
05 / 75g / 2.6oz
Natural Deodorant
Hinoki · Magnesium · Spirulina
$24
06 / 90ml / 3oz
Green Tea + Hinoki Face Mask
Hinoki · Matcha · Aloe
$32
07 / 15ml
Pure Hinoki Essential Oil
Chamaecyparis obtusa (100% pure Hinoki)
$38
08 / 75ml
Hinoki Dental Gel
Hinoki · Xylitol · Mint
$20
09 / 20 sticks
Hinoki Incense Sticks
Japanese Cypress (Hinoki)
$24
10 / 120g / 4.2oz
Hinoki Bar Soap
Japanese Cypress · Coconut · Shea
$16
Field notes / Verified wear
From the trail
01
“I've tried everything. This is the first routine I actually stick with. My skin stopped fighting me.”
Evan M.
Bend, Oregon
02
“Got the starter kit for my husband. I steal the body wash every single day.”
Susan K.
Bozeman, Montana
03
“The shampoo smells like the forest after rain. I've never had a product do that.”
Kenji T.
Portland, Oregon
Everyday trail essentials
Shop the Collection
Four forest-grounded formulas. One complete routine, from ridge to skin.
Field dispatch / No spam
Get the Hinoki Field Guide
A free guide to the ingredient, the valley it comes from, and how to build a routine that survives the trail.